Nile Valley Trade & Agencies is an Egyptian shareholder company established on 2003 with its main core activity of export and import complete packing and packaging materials and machines for fresh produce.
The company represents in the Middle East region several different international companies and manufactures.
NVT started as an import company into Egypt for packing and packaging materials. As the business grew, opportunities were seen to also export these products into countries in the surrounding regions. NVT has adjusted its focus from being an import company only in the packing and packaging industry to an import / export business specializing in the middle east but working with the Far East, Europe and the United States in a range of products and services.
The company is a closed shareholding company consisting of three owners, two Egyptian and one American. The three owners represent over forty years of international business experience working in imports and exports and the fresh produce industry.
The two primary shareholders, one Egyptian and one American, began their work in Egypt working with donor agencies who helped establish the modern high value agriculture export industry. After this work, the company was established; this allowed NVT to enter into the market with a pre-existing reputation for strong technical experience and as a quality service provider. As the Egyptian export industry has continued to grow so has NVT, garnering ever more market share and expanding into new export products as the industry adjusts to the demands of the import market.
The business plan is a very important tool for both NVT and our suppliers so a clear understanding of our short and long term plans are available and so there is a better understanding of the competitors and customers that NVT is dealing with.
Among the following pages, we will explain our different strategies for prices, credit, relation with the staff / customers and suppliers. Further, we will list our SWOT analysis, products features and advantages versus our competitors brand. We will identify the existing and the future needs from the suppliers and what are the suppliers’ expectations.
Through the business plan, we will categorize our customers according to many parameters that helps us and our suppliers to make good decisions regarding credit facilities, if there are needs to modify our prices and if our policies a applicable with the customers and market demand.
A business plan will help the company team to understand better their products, company, suppliers and customers in addition to how the company is looking to them now and in the near future. Everyone on the NVT participated in the preparation of this business plan so the entire NVT team has a better understanding of where we are and where we want to be in the short term and long term.
In 2003 NVT was established by three professional partners having more than 40 years accumulated experiences in the area of export & import agriculture, trade, agencies, consultation and marketing.
NVT focuses on providing unique support for Egyptian, Gulf, North Africa and Middle East companies working in our areas of expertise. NVT starts its support by supplying high quality materials and products from several international manufactures and suppliers in different countries and continents. NVT continues its support through the development of a team of honest and highly qualified associates who are capable and willing to provide the services and consultation that match with NVT’s policies, reputation and customer’s expectations.
NVT provides a complete range of packing and packaging products required for the export of fresh produce such as strawberries, green beans, grapes, cherry tomatoes, citrus, stone fruit, melons and capsicum. Our product lines start at harvest including harvest and cleaning scissors and continues through to temperature recorders, passing through fumigated and stamped wooden pallets, the required corrugated boxes, automatic folding machines, all grape inner packing and packaging materials and pallet corners. Our goal is to provide as complete of a line of products and services as possible to our customers.
To be able to provide the needed services and products to our customers NVT has become the sole agents for several international manufactures and suppliers in Egypt, Saudi Arabia, Gulf Countries, Med Levant ( Syria, Lebanon, Jordan) and North Africa.
NVT has developed a solid foundation in our core markets, Egypt, Saudi Arabia and Jordan, over the past five-years. With a solid foundation in place, NVT is now expanding into new markets and new product lines.
Based on the seasonality of the produce business and the constant change of customer demands NVT has developed an attitude of flexibility to be able to meet our customer needs month to month and year on year. By diversifying our product lines and sales regions NVT is able to minimize the inherent risks of the export agriculture industry thus being able to maintain a consistent cash flow and profitable bottom line.
Competition in our industry is constantly changing. Over the past two years, the entry of new Chinese manufacturers and suppliers has put severe stress on the markets. These Chinese companies are competing with the European and Latin American manufacturers and suppliers by offering similar products at 30% to 50% lower prices. The quality of the product is generally not as high as those of other manufacturers but many customers are price conscious more than quality conscious.
Additional competitive forces are coming from manufacturers in Europe such as Italy that are offering long credit facilities to the customers. This allows for an initial penetration of new markets and the increase of market share for these manufacturers but it is not a long-term activity. These credit facilities came during a time of decreased demand for the same products in Europe, especially in Italy, which consequently influenced negatively and dramatically on those manufactures. These manufactures found that they could not cover their over head based on the new prices and reduced cash flow resulting in the closing of some of their manufacturing facilities or forcing them to go outside the country. The result being the sale of their products with a lot of new facilities and payment terms that can attract those new customers.
Big problems were faced by many of these suppliers and manufactures with the new credit facilities in parallel with low prices which eventually led to a price war which no one could win. China faced an additional problem of not being able to collect money from customers, which did not match with their original expectations.
The NVT policy has always been to refuse to enter into a price war. NVT has never asked its suppliers to enter this kind of war, based on this NVT taken some decisions as company policy such as:
1- Providing consistent and convenient prices to all our customers.
2- Accepted credit terms offered to a select few customers selected carefully by NVT to secure the suppliers and to secure the commissions we receive and decrease the overheads and expenses resulting from the calls and visits to collect the money.
3- To work with selected serious and trustworthy customers and to increase our cooperation with these customers, thus increasing our sales and volumes instead of working with many customers; making it impossible to know each one personally and whether they are serious or can be trusted.
4- Increase and complete the packaging and packing products lines we provide to be able to provide all of our customer needs for these materials and products from A to Z.
5- Select carefully the manufactures and suppliers NVT represents to ensure that only the highest quality products are available for our customers.
6- Work as partners and consultants with our customers.
7- Increase the sales team force as necessary to ensure high quality customer service and to meet our sales projections.
8- Ensure enough available inventories are on hand to meet customer needs.
9- Research and understand our competition.
10- Update the manufactures and suppliers with market information and expectations prior to each season in order to help them to prepare a strong, aggressive marketing campaign.
We are representing several international factories such as:
1- AWETA (Holland) for fruit and vegetables grading and sorting lines.
2- BOIX (Spain) for automatic folding machines
3- Noveltek (Taiwan)) for electric handling equipment).
4- OSKU (Chile) for grape packing materials).
5- International paper (Italy) for corrugated carton boxes.
6- BARNEL (USA) for agri. Tools
7- MANTER (Holland) for potatoes, onion line
8- SENSITECH (USA) for temp. recorders
9- ITW Gunther (France) for edge board.
10- M-GRAU (SPAIN) for nets
11- Top Bond (China ) for Tape
12- WING LONG (Hong Kong) grape bags and liners
We have a customs bonded house (free zone) and we have a big warehouse for storing most of the products we sell
Further we have a service team (high trained engineers, mechanical engineers and high tech. Technician providing a full service for all machines and equipment's we sell/
To be the center and the real source of technical information and data and Statistics for our customers and our suppliers
Providing our customers the responsive and effective service balance they expect and need for the products we supply, the service we provide and the prices we offer.